The IBA Release & Grow System powered by Aggie gives artists structure, accountability, and execution tools to grow real fanbases.
Stop guessing your way through releases.
This is the closest thing to having a label without giving up ownership.
Built from real campaigns that took artists from nothing to tens of thousands.
Aggie AI handles content, rollout, optimization, and consistency at a level humans can't match.
Direct insight from Keyz the Producer, Max Gousse, and the IBA team.
"Talent gets you noticed. Discipline keeps you here. Most artists only focus on the first part."
Artists who are preparing a release in the next 90 days
Artists who want to grow real fans — not vanity metrics
Artists who are tired of guessing their marketing strategy
Artists who are ready to execute consistently
If you're looking for shortcuts, this isn't for you. This is for artists who are serious about building real audience infrastructure.
These artists will be the first to:
The system behind the platform has already helped artists generate real growth.
Turned 200 listeners into tens of thousands
— i.Built multi-platform fanbases
— ii.Outperformed label marketing budgets
— iii.Grow with a system that actually works.
The IBA Release System powered by Aggie gives artists structure, accountability, and execution tools to grow real fanbases.
Keyz the Producer has become a respected authority in modern music marketing and artist development, known for guiding artists on how to grow across platforms like Spotify, Instagram, and TikTok. Since 2018, he has built a reputation as a go-to expert for rollout strategy, social media growth, and fanbase building, reaching more than two million people annually through his educational content and industry insights.
Book Appointment →
Max Gousse's career spans nearly forty years across top institutions including East West Records, MCA Music Publishing, Epic/Sony Records, Music World Entertainment, and The Island Def Jam Music Group. He has contributed to major projects for Beyoncé — including I Am… Sasha Fierce, B'Day, and The Dreamgirls soundtrack — as well as work with Rihanna, Jay-Z, Saweetie, Solange, Kelly Rowland, YG, Ty Dolla $ign, and more.
Book Appointment →Keyz the Producer and Max Gousse bring decades of proven impact to the music industry, combining elite creative expertise with deep executive experience. His background as both a producer and high-level A&R executive gives him a rare dual perspective on creative development and commercial success, making him one of the most trusted figures in the industry.
An industry pro listens to your release goals, critiques your strategy, and gives concrete next steps you can implement immediately. This is not generic advice — it's hands-on feedback tailored to your track, timeline, and audience.
Register to attend the upcoming live masterclass where Keyz & Max Gousse break down the Release System and how independent artists can finally execute releases the right way.
Sign Up Now → Limited live seats · Replays not guaranteed